We Don’t Just Talk Sustainability, We Live It.

Fast fashion moves quick, but it leaves a mess behind. We’re not here for that. At KINGS OF NY we're rooted in creativity, intention, and a long-term vision, we believe in building pieces that make a statement without wasting materials, space, or energy.

Here’s how we’re keeping our impact low and our quality high.

1. Limited Production - Because Scarcity = Strategy

We don’t mass-produce everything we design or rugby shirt. Instead, we focus on limited runs for our core drops like our shorts and our classic polo shirts. That means:

• No overstock piling up in a warehouse.

• No guessing what won’t sell.

• No waste from overproduction.

If something sells out? Cool—we’ll restock it based on demand, not hype. This keeps the cycle tight and controlled, and every piece you wear has purpose behind it.

2. Print-On-Demand for Graphics = Less Waste, More Flex

All of our graphic tees, hoodies, and hats run on a print-on-demand model. We keep a minimal amount of Kings Of NY blank garments on deck and only print designs when orders come in daily. The result?

• No unsold graphic tees or printed items sitting in storage.

• Flexibility to drop new styles without waste.

• Faster pivoting on new creative ideas any time.

This model helps us stay light, efficient, and sustainable without compromising creativity.

3. Low-Key Packaging That Gets the Job Done

We’re not about fancy boxes, glitter tissue, or excessive unboxing. Our shipping method is simple:
a clean bag, a folded piece, and one printed invoice.

That’s it. No frills, no fluff just what matters.

In 2025 we also cut our paper use by 50% just by printing two invoices per sheet of paper. It’s a small move, but when you do it thousands of times a year? It matters.

Why This Matters

At the end of the day, we’re not just building a brand we’re building something that lasts. And longevity doesn’t come from cutting corners or flooding the market. It comes from smart moves, sustainable practices, and staying committed to the long game.

We’ll keep improving. We’ll keep listening. And we’ll keep pushing for better for our people, our planet, and for the next outfit you wear.

Comments?
Hit us up. Sustainability is a journey, not a finish line.

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